B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate.15.8% of all emails go missing or have been caught by popular spam filters.( Content Marketing Institute, 2020)Ħ4% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021. 81% of B2B marketers say their most used form of content marketing is email newsletters.Enjoy up to a 28% higher return when you put testing to work for your email program. QA, A/B, and spam testing your emails leads to higher ROI. The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient's interests.The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs.43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays.77% of marketers have seen an increase in email engagement over the last 12 months.41.5% of brands say that email marketing is very critical to business success, compared to 78% in 2020.63% of businesses reduce the frequency of emails send to subscribers based on their levels of engagement.33% of marketers send weekly emails and 26% send emails multiple times per month.The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).37% of brands are increasing their email budget, and just 1.3% are making cuts.64% of small businesses use email marketing to reach customers.
More than 306 billion emails are sent and received each day.This number is expected to climb to 4.6 billion by 2025. There are 4 billion daily email users.Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.It will continue to grow this year with 22% planning to leverage it for the first time.( HubSpot Blog Research, 2021) Email marketing is used by 1 in 2 media planners.
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